From my research and experience, The BOUNCE Theory is the perfect way to deal with the BOUNCE Cycle, a progression we all go through when times get tough.
Crisis
Every organisation has a crisis or a problem within. Be real about it. Don’t ignore it – tackle it full on. Uncover all of its aspects and begin to fix it.
Downturn
This is the make-or-break point. In order to bounce, we need to make decisive decisions. If we don’t make tough decisions, we’ll have no bounce.
Bounce
We’ve made it to the point in the cycle where things begin to turn around. This can also be the most trying time, because it’s the lowest point of the cycle.
Opportunities
We’ve gone through the most difficult times; things are looking up, and opportunities are coming our way. Continue to create and innovate, and discover the opportunities that are everywhere.
Bounce Forward
We can’t ‘bounce back’ to the same thinking that got us into the crisis. Be a thought leader, bounce forward, and enjoy the rewards of making it through the Bounce Cycle.
